Below are the effective sales tips for dealer sales executive in selling a car
Greet your customers When you greet a new customer, it immediately creates a warmth in relationship. Keep a distance by a smile and calm voice to be giving a sense of service to customer. If you feel that you have missed his name, rather than asking his name again as question be polite in making an apology before asking his name once more.
Try not to go overboard too by being too personal or avoiding eye contact. A good eye contact, pleasant voice and upright body position is what is required to create a first feel to customer
Interact with Customer - Its always a good idea to ask that what customer need to know rather than customer directly asking you features, colors, availability and price of the car. Its always a welcome move to ask customer to offer him a test drive. Do ask about his preferences or features looking for in the car. What matters more is to be in the footsteps of customer and encourage him to be involved with the car he's looking to buy about good things, style statement and rich features.
Understand needs, requirements Make customer feel that you are working for him. If he seeks exchange, get the model checked for valuation. If he seeks finance, let him know wisely the options available in finance. Help him in knowing that the entire activity of buying including finance sanction to insurance policy to car delivery to loan disbursement and exchanging car will be done by you
Let him know the exchange offers and any special deal for corporates like him. A customer will be more than delighted if he's getting entire service under one shop.
Get the customer a feel of the car A prospective buyer for a car would love to have a test drive. Offer a test drive to experience and simultaneously explain the features, goodness, usp points including maintenance. Give a personalized feel of the car to customer about the best points and how is it like suiting his personality.
Be Honest in Approach There could be sometimes that model availability is not there. Understand customer requirement about his preference or occasion in family. Slightly twist to alternate color or model if the same is not in stock. Let know the booking and delivery procedure. Give me a personalized feel to meet him at his home if he has missed bring any document or cheque.
Its important that you are selling a car worth Lakh. A customer who is spending that much money at one go feels to have someone to take special care for him.
Its important that you are selling a car worth Lakh. A customer who is spending that much money at one go feels to have someone to take special care for him.
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